Chris Hicken’s Post

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Chief Productivity Officer @ ClickUp

This is one of the best Digital CS Maturity models I've seen, courtesy of Marley Wagner at @ESG.   Note: Digital CS does not equal Tech Touch!  Instead, it's an interaction strategy that can be applied to all customers of any size. #customersuccess

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Chris Hicken

Chief Productivity Officer @ ClickUp

2y

Marley joined our podcast to discuss this model. Tune in here: https://fast.wistia.net/embed/channel/sbr4j18btb?wchannelid=sbr4j18btb&wmediaid=b95nje5e78

Pam Micznik 🤸♀️

Strategic Advisor | Product Training | Customer Education | Customer Success | Sales Enablement | Software Productivity

2y

Glad to see where #DigitalCS sees #CustomerEducation and training here.

Jenna Karamanos

Customer Success & CX Leader | Mama | Chief | Advisor

2y

had this exact conversation with another CS leader today! digital customer success should be "an interaction strategy that can be applied to all customers of any size." it's wild, but the way we often think about serving our long tail or scaled accounts may look very similar to how we approach our top-tier or most hands-on enterprise accounts. when we're working with thousands of end users at one company they will need some digital CS support... which we typically stand up first for self-serve or scaled folks.

David Sakamoto

Customer Success Executive | Chief Customer Officer | Driving Customer Outcomes

2y

Agree! I shared this with our digital team. cc Sheik Ayube Peter Armaly

Niclas Ramon Staberg

GTM & Customer Success at Verdane

2y

Great one! This makes it very comprehensive to explain the maturity journey to the rest of the company. Even more so in companies that are transitioning into CLG where the rest of the leadership don’t really get the full concept of CLG yet, and unfortunately see CS as a cost-centre. Efficient, yet focused on customer-first. Thanks for sharing, Chris. 💯

Marley Wagner

Digital Customer Success Consultant | Fractional Chief Marketing Officer | Top 100 Customer Success Strategist

2y

Thanks for sharing Chris! So glad that this model resonated with you, and hope it can be helpful to folks out there going through this transformation!

Michael Harnum

CEO, Board Member, Advisor

2y

….very few companies have demonstrated competencies in more than a few of these boxes. Big opportunity.

Harsh Shah

Manager, Customer Success at Loop | Building, Scaling, and Transforming Customer Success Teams for Sustainable Growth | CS Ops & Enablement | CS Strategist | Scaling Business with Customer Success Consultancy | CSM

2y

Love this model Marley Wagner as the world is shifting towards digitalization so why can't customer journeys start and end digitally. With such best practices and strategies, we can surely build a digital customer experience regardless of segment or lifecycle stage. So it's super important to create value for customers by using purpose-built tools. Hence it makes perfect sense to scale your customer success program with digital CS. Thanks for sharing Chris Hicken

Tony Parziale Nathalie Rey check this out! Super helpful especially as there have been digital CSM discussions recently

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