This is one of the best Digital CS Maturity models I've seen, courtesy of Marley Wagner at @ESG. Note: Digital CS does not equal Tech Touch! Instead, it's an interaction strategy that can be applied to all customers of any size. #customersuccess
Glad to see where #DigitalCS sees #CustomerEducation and training here.
had this exact conversation with another CS leader today! digital customer success should be "an interaction strategy that can be applied to all customers of any size." it's wild, but the way we often think about serving our long tail or scaled accounts may look very similar to how we approach our top-tier or most hands-on enterprise accounts. when we're working with thousands of end users at one company they will need some digital CS support... which we typically stand up first for self-serve or scaled folks.
Agree! I shared this with our digital team. cc Sheik Ayube Peter Armaly
Great one! This makes it very comprehensive to explain the maturity journey to the rest of the company. Even more so in companies that are transitioning into CLG where the rest of the leadership don’t really get the full concept of CLG yet, and unfortunately see CS as a cost-centre. Efficient, yet focused on customer-first. Thanks for sharing, Chris. 💯
Thanks for sharing Chris! So glad that this model resonated with you, and hope it can be helpful to folks out there going through this transformation!
….very few companies have demonstrated competencies in more than a few of these boxes. Big opportunity.
Love this model Marley Wagner as the world is shifting towards digitalization so why can't customer journeys start and end digitally. With such best practices and strategies, we can surely build a digital customer experience regardless of segment or lifecycle stage. So it's super important to create value for customers by using purpose-built tools. Hence it makes perfect sense to scale your customer success program with digital CS. Thanks for sharing Chris Hicken
Tony Parziale Nathalie Rey check this out! Super helpful especially as there have been digital CSM discussions recently
Chief Productivity Officer @ ClickUp
2yMarley joined our podcast to discuss this model. Tune in here: https://fast.wistia.net/embed/channel/sbr4j18btb?wchannelid=sbr4j18btb&wmediaid=b95nje5e78